Elisabeth Lechner created the new campaign images for Anna Aniq, a Vienna-based brand known for minimalist, high-quality Hamam towels.
Shot on location in Mallorca, the campaign combines soft natural light, Mediterranean scenery, and timeless design. The pieces – designed in Austria and rooted in slow fashion – were captured in real moments, with a warm, sunlit aesthetic.
Elisabeth Lechner’s photography focuses on authenticity, simplicity, and material beauty, bringing out the calm elegance and everyday luxury that define Anna Aniq.
